Brand guidelines · v0.1 · Sep 2026
whitecastle.in brand
The identity system for whitecastle.in — logo, colour, type and stationery, and how to use them together.
About the name. In English, 'white castle' refers to a stronghold or fortress often found in literature and fairy tales.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “w” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#14507ARGB 20, 80, 122#0D3552RGB 13, 53, 82#F08A24RGB 240, 138, 36#102636RGB 16, 38, 54#F2F0E8RGB 242, 240, 232Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · DM Sans
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxWhere Dreams Meet FlavorH2 · 36pxWhere Dreams Meet FlavorH3 · 24pxWhere Dreams Meet FlavorBody · 17pxWhere Dreams Meet FlavorCaption · 13pxWhere Dreams Meet FlavorLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@whitecastle.in
www.whitecastle.in
Founding Team
whitecastle.in
hello@whitecastle.in · www.whitecastle.in
www.whitecastle.in
Explorations
Alternative wordmark directions considered for whitecastle.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.